interpack 2014: Edelmann presents 7 concepts

CONCEPTS by Edelmann is the lead topic for the international packaging group’s presence at interpack this year. Seven concept and solution packages represent the system producer’s services for the extremely varied market requirements of its customers in the Beauty Care, Health Care and Consumer Brands areas.

Performance, Excellence, Security, Efficiency, Sustainability, Digital and Future are the seven ‘Concepts, which Edelmann is looking at holistically and satisfying with services in terms of advice, production and process design for every individual customer need.

Concepts by Edelmann – Excellence: Technological, creative and process-oriented expertise come together for unusual finishes for successful presentation at the POS like this packaging for Baldessarini Nautic Spirit, which combines visual effects of wood and metal that give the packaging a nautical look and feel

“The tasks of packaging are complex. To ensure that convincing solutions are realised, the big picture has to be kept in sight,” said Edelmann managing director Dierk Schr?der.

“Every solution package in itself or in combination with others is the basis for individual customer packaging. In connection with this, we rely on the dynamic process of creative further development,” added Mr Schr?der, describing the approach of ‘Concepts’.

The Concepts to be shown at interpack 2014 (8-4 May, Dusseldorf) bring together services that are based on Edelmann’s technological, creative and process-oriented expertise. They include forms and finishes for successful presentation at the POS as well as construction, graphics and applications for therapy-supporting pharmaceutical packaging and the use of integrated components to make packaging part of multi-channel communication.

Multi-channel communication

Packaging as a brand ambassador with multimedia enhancement represents a key area in which Edelmann is presenting new developments at the world’s leading trade fair in Düsseldorf. These include packaging with an integrated 2.4-inch screen (40 x 50 millimetres). When the folding carton is opened, a video of up to 60 minutes in length is started automatically. Usage information or details regarding the origin of the products contained can thus be displayed vividly through moving images.

Edelmann is opening up a new dimension to brand experience with electronic elements on packaging. Integrated LED lights illuminate attention-grabbing designs or impressively stage product benefits, like, for example, the flash on a camera. Sound elements round off the sensory experience. Folding cartons can, for instance, play product information or music when opened.

Multimedia enhancement represents a key area in Edelmann solutions, including the Touchcode which brings digital content directly onto the display when touched to  a smartphone or tablet. This element, which is invisibly applied in a printed image, transforms folding cartons, vial cards and leaflets into interactive media. Through the touch of a smartphone or tablet, the Touchcode brings digital content directly onto the display. Contact-free data transmission using near-field communication is possible using a label integrated into the folding carton.