interpack alliance

MESSE Düsseldorf has announced it will use the new label “interpack alliance” for upcoming international events under its Processing & Packaging portfolio. Plans are also underway to  align  the  visual  appearance  of  the  individual  events  to  the  style  and colors of interpack.

The  interpack  alliance  includes the flagship trade fair interpack, upakovka  (Moscow),  food  pex  (Shanghai),  china  pharm  (Shanghai),  bulk  pex  (Shanghai),  pacpro  Asia (Shanghai),  packtech  India/food  pex  India  (Mumbai),  components (Düsseldorf),  food  processing  &  packaging  exposyum  Kenya  (Nairobi), indopack (Jakarta), and process expo (Chicago). The four Chinese trade fairs take place every two years in a combined event known as Shanghai World of Packaging (swop). The fppe Kenya in December 2016 and the upakovka in January 2017 will be the first two trade fairs displaying the new visual identity.

“The establishment of interpack alliance as the umbrella brand was a logical step underlining our unified strategy. It stands for our international expertise in the packaging sector and related process industries while at the same time communicating the leading  role  of  interpack,” says Bernd Jablonowski, Global  Portfolio  Director at Messe Düsseldorf for the Processing & Packaging sector.

The interpack alliance addresses the target groups of food, beverages, confectionery  and  baked  goods,  pharmaceuticals,  cosmetics,  non-food consumer goods and industrial goods in key emerging markets, focusing on different areas in each individual event. As the international flagship trade fair in Düsseldorf, interpack itself serves all segments, is a focal point for industry trends and innovations and brings together all leading minds in the industry.

Messe Düsseldorf had already re-aligned itself last year and regrouped both the  leadership  and  operative  responsibilities  for  trade  fairs  inside  and outside  Germany  into  four  thematic  portfolios.  This  allows  the implementation of a global strategy and enables networking and sharing of expertise between the flagship trade fairs and the related foreign events. Based  on  this  new  landscape,  discussions  are  already  being  held  with industry associations and other trade fair organisers in the Processing &

Packaging field. In addition, successful special topics such as SAVE FOOD will also be represented at the trade fairs making up the interpack alliance.