Ishida names new general manager for Africa

JEFF SAY, who is currently general manager for the Middle East, will also be handling the Africa market in the same capacity. His appointment is in line with the company’s goal to grow its presence throughout the MEA region.

Mr Say will head Ishida’s specialist teams, based in Dubai and Johannesburg, which provide full sales, service and technical back-up for Ishida equipment and installations.He has extensive experience of the packaging industry.  Prior to joining Ishida as Sales Manager, Middle East in 2012, he spent 10 years in a number of international sales roles with Longford International.

“Jeff’s promotion is a key part of our strategy to further grow our business throughout the MEA region,” said Mike Heffernan, Core Business Sales Director.

“His experience of both Ishida and the wider machinery market has already been invaluable in the success of our Middle East operations and he will now bring the same expertise to the African countries, supporting our existing customer base, developing bespoke solutions for new installations and identifying opportunities in a number of emerging sectors of the food industry.”