Japan will be first in Asia to use the McBike

THE McBike is a new packaging created by Tribal Buenos Aires, an ad agency in Argentina, for fast-food giant McDonald’s. The innovative design allows bikers to hang the package on the handlebar, and be sure the contents remain intact. It is paperboard with two folding sides and compartments. A beverage fits at the center while a hamburger and fries fit securely on the sides. To open the packaging, the user separates the two sides.

According to a report in Wired, the new packaging is an attempt by McDonald’s to reach millennials, many of whom travel in bicycles. It is now available in Copenhagen (Denmark) and Medellin, (Columbia), and will soon be seen at McDonald’s in Amsterdam and in Japan, and in cities where bicycling is a common mode of transportation.

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