Japanese patent for Novation clean label starch technology

SINGAPORE -- Global clean label starch expert, National Starch, part of Corn Products International, has received a Certificate of Patent from the Japanese patent office protecting the proprietary technology used to produce its functional native starches under the ‘Novation^’ and ‘Novation Prima’ brand names. The range consists of more than 20 starches, including organic options, which provide the functionality of modified starch, but can be labelled in Japan and other parts of the world as food and not food additives. 

Having launched the functional native starch range over 15 years ago, National Starch has the broadest range of clean label starches on the market and offers customers expert formulation support and consumer insights.

“We are thrilled to have received patent protection in Japan for our pioneering Novation starch technology. The capital investment, research, development and intellectual resources it took to develop the technology and build on it to create a broad range of ingredients was significant,” said Jeffrey P. Laurent, vice president & general manager, Asia Pacific, National Starch / Corn Products International.

“We introduced this unique ingredient range to the Japanese market several years ago and are pleased to continue to do so with patent protection. What’s more, we recently conducted independent consumer research in Japan on this topic, the results of which will enable us to assist our customers in meeting changing consumer requirements in the field of clean label food development and positioning,” Mr Laurent explained.