Just Eat conquers Spain

LONDON - The world’s leading online takeaway ordering service, JUST EAT has made itself the number one in Spain after acquiring main competitor, SinDelantal.com.

“Spain is a major area of growth for us, and we are very pleased to be consolidating our position as number one in the region. SinDelantal.com is a business that aligns perfectly with our own values, and we are excited to be welcoming them to the JUST EAT group,” says CEO Klaus Nyengaard.

Jerome Gavin, MD adds, “This acquisition will benefit thousands of restaurant owners and hungry internet users all over Spain. We want to provide the takeaway-eating public with as much choice and variety as possible, and SinDelantal.com will help us deliver that. Since we started in Spain, JUST EAT has introduced hundreds of thousands of customers to the idea of ordering takeaway online. It is catching on at a pace we never imagined prior to launch. This acquisition will only help that growth continue.”

Under the new setup, Just-Eat.es will add 1,300 restaurants and expand its reach to over 3,000 delivery restaurants in 2013. This is estimated to generate tens of millions of euros of additional revenue for restaurant owners.

SinDelantal.com has been catering to the Spanish market since 2010. Its founders Evaristo Babé and Diego Ballesteros will remain with the company to oversee the transition of restaurants and customers.

“We are extremely pleased to be working with the world’s leading player in the industry. We believe that this is great news for the Spanish market and can only benefit the restaurant industry as it embraces e-commerce.”

The London-based company’s new acquisition is the first after a ￡40 million round of funding in April, led by Vitruvian Partners. It comes off the back of a major brand repositioning, launched in the UK with the strapline Don’t Cook, JUST EAT, backed up by a ￡5 million spend and due to be rolled out to the other countries in JUST EAT over the coming months.