K 2013: The chemistry inside innovation

Celanese Corporation announced a first for the K Trade Fair exhibit — the global technology and specialty materials company will showcase the full scope of its highly-diversified products designed to help drive innovation in mobility, water, energy and infrastructure, healthcare and consumer products. Under the theme “Celanese – The chemistry inside innovation?,” the company will highlight its material solutions at booth A07 and B07 in Hall 06.

Whether for transportation, consumer, energy, water or healthcare, the advantages of engineered materials — parts consolidation, cost reduction, performance, functionality, appearance, durability and recyclability — will be on display at the Celanese K 2013 exhibit.  

With the push for lighter and more efficient vehicles, weight and cost reduction can be achieved with innovative structural and functional components that rely on light, cost-effective, engineered materials.

Various applications will be on display to illustrate how these materials help transportation customers optimize the balance of functionality, performance, aesthetics and cost. These highly engineered materials allow designers to consolidate parts into a single component, which can eliminate assembly and secondary machining operations and improve part quality; and achieve stylish,

contemporary designs.

For the consumer sector, a stylish oven designed by award-winning designer Indio da Costa of Brazil will be on exhibit with da Costa present to discuss contemporary design with a focus on geometry, harmony and consistency as a result of new material innovations.  Also on exhibit are communication devices (mobile phones, tablets, laptops), cookware, sporting equipment, and lamps with OLED modules and eye wear with anti-fog films.

For the water supply sector, a closed water circulation system will demonstrate the benefits of engineered materials used in filtration, storage and distribution. For the energy sector, on show are advanced material solutions for challenging on- and off-shore oil and gas recovery, biofuels, solar power and other emerging technologies. For the healthcare sector, Celanese will present diagnostic devices, drug delivery systems and packaging, medical devices and orthopedic implants and applications that employ engineering polymers, which comply with regulatory agency requirements and provide customers with traceability and product quality.