Kadence International celebrates 25 years of delivering insight worth sharing

Kadence International (www.kadence.com) celebrates its 25^th anniversary this year. As a full service insight agency, Kadence has seen immense growth over the years across its global offices located in USA, UK, Singapore, India and China. To mark the occasion, Kadence launched a microsite dedicated to the theme of ‘How People Celebrate Birthdays’. They conducted a study across twelve markets to explore the ingredients of a perfect celebration. 

In the microsite, Kadence reveals that Food is unanimously the most important factor to a well-organized birthday celebration – as a result of their recent study sampled from 12 countries: Hong Kong, India, Indonesia, Japan, Malaysia, Philippines, Singapore, Taiwan, Thailand, United Kingdom, the United States, and Vietnam.

In Asia, food and drinks are the top elements for a celebratory occasion, whereas games or music are of less importance. Capturing the moment by taking selfies also has a strong Asian focus.

Hong Kong’s emphasis on party games and entertainment allowed individuals to identify themselves as Party Hard - out of six different party-attendee profiles across different countries and cultures.

The study also presents analysis of different preference for a great celebration and gifts based on Gender, Age and Geography. The full analysis can be found at Kadence’s 25th Anniversary website (https://kadence.com/25th/) launched today, along with a short party personality quiz for participants to discover which segment of party-goers they belong to!

Kadence has seen solid growth in recent years, cementing itself at the heart of the research community in Singapore and global. Testament to its forward-thinking approach was its winning of the Gold Award at the 2015 Sparks Awards for Media Excellence in the Best Insights and Research Project by a Media Owner category. In addition, Best Employee Onboarding at Human Resources Awards 2016 has reiterated their commitment to their people.