Key Technology names senior sales director for EMEIA

H.J.K. (Eric) Geling is now with Key Technology as senior director of Sales for the EMEIA region. Mr Geling will look after sales and channel development in Europe, the Middle East, India, and Africa (EMEIA) for the company’s digital sorters, conveying solutions, and process automation systems.

Mr Geling's 24-year career in the food processing industry includes positions in leading companies. He used to be the general manager for Heat and Control's operations in North, Central, and Eastern Europe for eight years. Earlier in his career he became division manager of the Florigo Division at BMA Nederland, and previous to that held the same post at H&H Engineering. Mr Geling has an undergraduate degree in mechanical science from HTS in the Netherlands and an MBA from the Rotterdam School of Management at Erasmus University.

“Eric has extensive experience in Key’s core markets and the EMEIA region. He also brings a deep understanding of both processing and conveying, which greatly strengthens Key’s position as a leader in delivering complete, integrated solutions,” said Steve Pellegrino, senior vice president of Global Sales at Key Technology. “Eric is a very strong addition to our global team and will help drive our continued success in this region as well as contribute to our global sales success.”

“Key is well respected as a leader with the most complete source of high performance digital sorting systems, world-class conveying solutions, and other innovative processing equipment. Add their quality engineering and exceptional customer service, and this value proposition is unmatched,” Mr Geling said. “I am excited to work with such a high caliber company.”