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KFC opens first restaurant in Mongolia

Source:Businesswire Release Date:2013-05-31 416
Food & Beverage
The new location shows company's ability to reach new markets in its strategy of staying the course with global expansion in emerging markets

Yum! Brands, Inc. reaches consumers in Mongolia with the opening of the first KFC by its international division, Yum! Restaurants International (YRI) in conjunction with franchise partner, Tavan Bogd Group.

 

“KFC is now in nearly every corner of the world,” said Micky Pant, CEO, Yum! Restaurants International. “In a world that’s connected more than ever, customers are craving brands like KFC, even in previously remote areas, such as Mongolia. We’re excited to work with such a well-respected franchisee to bring the taste of KFC to the country.”

 

Located in the capital city of Ulaanbaatar, the restaurant is Mongolia’s first experience with the world’s favourite chicken restaurant, and will offer Original Recipe chicken, popcorn chicken, the Original Recipe burger, Zingers, Twisters, salads, mashed potatoes and coleslaw. Other items will be added in the future.

 

“As a franchisee of KFC, we intend to continue KFC’s long-tradition of generosity and hospitality for all,” said Hulan D., CEO, Tavan Bogd Foods. “We’re proud to deliver abundant, craveable meals, freshly prepared in-store every hour, every day, by specially trained cooks to Mongolians.”

Locally owned and operated, the KFC in Ulaanbaatar is the first of the franchise group’s five planned to open this year. Tavan Bogd Foods plans to open 15 more restaurants over the next five years including the first drive-thru service.

 

Yum! Brands, Inc., based in Louisville, Kentucky, is the world’s largest restaurant company in terms of system units with more than 39,000 KFC, Pizza Hut and Taco Bell restaurants in more than 130 countries and territories and 1.5 million associates.

 

The Tavan Bogd Group is a privately-owned Mongolian conglomerate with strategically diNike Jordan Super Fly 4

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