KFC UK has new ordering and payment app

KFC customers in the UK and Ireland will be the first to use the food retailer’s new mobile and web ordering platform. The KFC Fast Track app uses Airshop from AIRTAG, the leading provider of mobile shopping solutions.

The Airshop solution is an all-in-one package platform that enables proximity retailers to launch self-branded interactive mobile and web apps for advanced ordering and payments. Starting immediately, KFC will be piloting Airshop in ten restaurants across the UK which is a centre for international trial and rollout of technology based solutions. The app is available for iPhone users and the web app is soon to be available for all connected devices.

The KFC Fast Track comes equipped offers seamless ordering experience: geolocation to easily locate the nearest KFC, mobile and web ordering and payment capabilities, a mobile check-in feature for in-store order recall and a customer account so users can store ordering history, favorite products and payment details for one click payments.

“Our customers lead increasingly busy lives and KFC Fast Track is focused on helping them order, pay for and collect their food faster than ever before, delivering a great experience throughout,” said Paul Borrett, IT director of KFC UK & Ireland. “We look forward to working closely with AIRTAG and adding many more innovative features to KFC Fast Track in the coming months.”

The Quick and Simplified Customer Journey Snapshot:

- Download the iPhone app in the app store

- Select the closest or preferred ordering location from a geolocated list of KFCs with the service

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