KNOWLEDGEshare Live Chengdu expects over 400 participants

GLOBAL beverage industry forum KNOWLEDGEshare returns to China on March 24 and 25. This year, the invitation-only forum for senior players in the industry will be held at the Ritz Carlton Hotel in Chengdu, Sichuan province.

KNOWLEDGEshare Live Chengdu 2015 is presented in association with Sidel and Tetra Pak Processing, and is expected to attract more than 400 participants.

Representatives from across the beverage supply chain will discuss global trends and opportunities shaping the industry and will tackle issues and challenges toward ensuring continuous growth. Speakers include futurologist James Bellini and other senior representatives.

Forum participants can share their experiences, ideas, and knowledge of the Chinese beverage market. The discussions will emphasize innovations and how these can be leveraged in packaging solutions, automation, and increasing plant efficiencies toward enabling beverage producers to meet current and future challenges. Other discussion topics include rising energy prices and production costs, rapidly changing consumer demands, and increased regulation.

The forum will adopt a discussion-centric collaborative format, with the bulk of content generated by interaction among the participants.  iPads will be distributed to encourage greater audience interactivity. Speakers will use either English or Chinese, supported by simultaneous interpretation facilities.

KNOWLEDGEshare discussions can be accessed online. The Chengdu event is the next opportunity to take the ongoing beverage industry discussions to the stage and the fourth staging of KNOWLEDGEshare Live.