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Korea’s Lalavesi to obtain licenses in Asia, America and Europe

Source:Ringier Personal Care     Date:2015-12-02
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CEO Won Jin of Korean Beauty brand Lalavesi announces plans to get sales licenses in Asia, America as well as Europe because he believes the time has finally come. The brand Lalavesi is making success by branding without distribution or sales. Their potential is huge as they are selling two products in one market and have been maintaining fixed price policy since 2012.

Launched by Korean cosmetics company KB Pacific Co., Ltd, Lalavesi has been attracting public’s attentions by making a record of selling 20,000 products within a day since the launch of its moisturizing cream ‘Akma Cream’ in 2012. In 2014, KB Pacific launched ‘Akma Cushion’ and the product has been emerged as a dark horse in cosmetics market by selling 50,000 a day, being listed as No.1 bestseller in several online markets and receiving Grand prize in Top Products of the Year contest. Totally, Lalavesi has sold over 1 million moisturizing creams in the shortest period of time in Korean online market.

CEO Won Jin said they have received offers from global markets since 2012 but have been postponing the offer because its goal is to position their products as an attractive product in overseas market rather than to make profits.

They positioned their product as ‘excellent product developed by researchers of Lalavesi’ despite their brand name, Akma which means devil. Also, they overcame the limitation of online market that customers can’t experience the products before purchasing by offering ‘3 month warranty and free shipping for return’.

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