Kraft to introduce new sports drink at Super Bowl

"With countless millions watching the big game, we couldn't think of a better and more relevant way to introduce MiO Fit," said Doug Weekes, vice president for Refreshment Beverages, Kraft.

VP Weekes is talking about the latest sports drink from the company, which will debut via a Super Bowl XLVII commercial complete with its own anthem and starring comedian Tracy Morgan.

MiO Fit contains electrolytes, B vitamins and is calorie-free. It comes in Arctic Grape and Berry Blast, and is sold in two bottle sizes, 18 to 12 servings per bottle (8 fl. oz. of water per serving).