Access
Login/Register
Supplier Login
NORTHFIELD – Consumers are seeking adventure in flavours and demanding the ultimate taste experience. But they also want simplified ingredient lines that help provide a healthy balance to their varied meal choices.
Kraft Foods Group, Inc. (NASDAQ: KRFT) has revved up its innovation pipeline to bring more than 40 exciting foods and beverages to the table. Each has been developed to satisfy consumers' appetites for bold flavours, flexible eating patterns and simpler product recipes whilst still delivering great quality and value.
"Bland and boring do not cut it anymore," said Barry Calpino, vice president, Breakthrough Innovation, Kraft. "We're seeing an all-out quest for fun, passion and adventure in food and beverages as people embrace a multitude of global and regional flavours. Culinary experimentation is 'in,' so everyone wants the flexibility to customise their food. Our latest innovations are fun, great-tasting products that meet those needs and are in sync with today's lifestyles."
This is the first comprehensive new products launch since Kraft became an independent public company in October. In keeping with the company's initiative to offer consumers good, better and best choices, Kraft is using its iconic brands and successful new platforms to deliver innovation across multiple categories. Whilst some new products are hitting store shelves now, others debut in early 2013.
"As culinary trends continue to evolve, one constant is a desire for even more choices," explains Robin Ross, associate director of Culinary, Kraft. "Consumers have varying and multiple needs for their food and beverage choices. Some consumers find a healthy balance with less complex ingredient lines is important, whilst others want bold or ethnically-inspired taste experiences. Young people are especially adventurous and food savvy. They don't want to miss the latest food news, whether it's trendy flavours, pop-up restaurants or the newest food truck in town."
The bolder, the betterBrands