KRAIBURG TPE captures Chinese market

Due to the fast growth of the Chinese market, it’s becoming more and more important to adapt Western brand names. KRAIBURG TPE, a global TPE manufacturer, has now had its established brand names translated into Chinese and has had their transcription protected. This will not only overcome language barriers with customers — an officially registered trade mark is also the only way of achieving robust protection against forgers and imitators.

 

KRAIBURG TPE has had its established brand names transcribed into Chinese characters that can be associated with conventional values and the local culture there. This means not only that potential language barriers and misunderstandings with customers can be overcome — a registered trade mark also provides effective protection in the struggle against product piracy and forgeries.

 

In addition to 凯柏 胶 宝 ® for KRAIBURG TPE, 科 柔 宝 ® (COPEC®) and 尼 塑 宝 ® (For Tec E®) have been officially registered and protected as IP (intellectual property). COPEC ® and For Tec E® are successful product lines from KRAIBURG TPE’s broad TPE portfolio.

 

The character “BAO” or 宝 that has been added in all of these transcriptions literally means “treasure.” The Chinese brand names thus indicate that KRAIBURG TPE is offering a wide range of “treasures” — from custom-engineered TPE compounds, to high quality, to excellent service.