Leading brands will be at Gulfood 2017

JOINING over 5,000 Gulfood exhibitors this year are 140 leading producers housed at the new Power Brands segment. Among them are Unilever, Nestle, Del Monte and IFFCO.

Power Brands is one of eight segments within Gulfood to ensure buyers can navigate the show more effectively. The other sectors are: Beverages; Dairy; Fats & Oils; Health, Wellness & Free-From; Pulses, Grains & Cereals; Meat & Poultry; and World Food.

Growth in packaged food

The global packaged food market is expected to reach USD2.2 trillion by 2020, according to Euromonitor. Analyst James George says that Asia-Pacific, and the Middle East and Africa are prevailing as the key growth drivers of packaged food globally. The UAE, Saudi Arabia and Egypt are the leading markets in the Middle East.

The Power Brands segment will connect regional buyers with international producers and distributors of both high-end and household name food and beverage brands in one place.

Fonterra, the largest exporter of dairy products is participating at Gulfood for the first time. Santiago Aon, General Manager Fonterra Middle East says: “Built on the expertise and heritage of New Zealand dairy farming, Fonterra is behind brands known and loved by millions of people in more than 140 countries. We’ve supported the growth in dairy consumption across the Middle East and Africa for more than 40 years and we are focused on future investment and growth in this important region.”

Elite brands distributed regionally by La Marquise International, a specialist department of regional sector heavyweight Buhaleeba Group’s Foodservice Division, and Spanish food and beverage leader MVF Select, are a few of the products featured at Power Brands.

La Marquise, which recorded a 25% increase in sales in 2016, will use Gulfood 2017 to promote a range of speciality products including Saffron Syrup by 1883 Maison Routin.

MVF Select, which markets its products as perfect for “the most discerning palates”, will introduce ‘Spherification Products’, a natural health product of fruit and honey, as well as its star performers - original Organic Caviar and Halal Meats and Pâté (deer and ostrich).

Gulfood takes place from 26 Feb - 2 March 2017 at the Dubai World Trade Centre. To register, go to https://register.gulfood.com/.