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Lidding film doubles shelf-life of ready meals

Source:KM Packaging Release Date:2013-06-20 192
Food & Beverage
KM Packaging’s new lidding film is targeted at premium high street brands

International developer and supplier of innovative lidding solutions, KM Packaging Services Ltd, has launched an ultra-high performance lidding film that can double the shelf-life of premium chilled ready meals.

 

The polyester based film laminate extends the shelf life of food products to up to 28 days – twice the life of many chilled ready meals on the market. Aimed at premium high street brands where shelf-appeal is essential, the lidding material delivers superior transparency to enhance the look of high-end, home-made effect, ready meals. The film is suitable for sealing externally lacquered aluminium foil trays. It can withstand rigorous retort manufacturing processes whilst maintaining reliable seal integrity.

 

KM Packaging’s managing director, Charles Smithson, explained: “Premium chilled ready meals are quite a challenge for both manufacturers and retailers. The product not only has to achieve technical excellence but its visual appeal must justify its premium pricing. Bought by a more discerning consumer, these meals are intended to pass as home-made or purchased as a special treat; they don’t fly off the shelves like the value ranges do.

 

“Creating a lidding solution that can double the standard shelf-life for premium meals was a tremendous achievement for us. It will undoubtedly help manufacturers and retailers alike to cut down on waste – something about which KM is passionate - and ultimately increase their sales of higher margin products.”

 

KM Packaging Services Ltd is a specialist provider of heat sealable lidding films used on a wide range of premade food trays, tubs and pots for ambient, frozen or chilled prepared convenience foods. The films are designed to excel in presenting, protecting and, in some cases, extending the shelf life of prepared food.

 

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