Lifeway Foods breaks into UK market

MORTON GROVE, Illinois, U.S. – Lifeway Foods, Inc. is expanding into the UK with a distribution agreement for Lifeway Frozen Kefir, a 90-calorie treat made from probiotic-rich dairy kefir. The low-fat product fits into the diet of health-conscious consumers, and will be enjoyed by both the lactose and gluten intolerant.  It is packed with three times the live probiotic cultures of yoghurt.  

Harvey Nichols, a leading one-stop-shop in London, will carry 500 ml packages of Lifeway Frozen Kefir in vanilla, raspberry, strawberry and mango flavours.

For Lifeway, this overseas expansion takes advantage of the growing demand for frozen yoghurt in the UK where sales have soared 50% from ￡4million to ￡6million with a wave of new froyo shops and a corresponding decline in ice cream sales as consumers turn to slimmer and trimmer options.

The company will be able to pursue additional distribution opportunities throughout the European Union. The market for organic food and beverages in Europe is the largest worldwide, accounting for almost half of all global sales of organically grown products, with a projected compound annual growth rate (CAGR) of 7.5% from 2012 to 2016.