LIFT SHANGHAI to make its debut at CeMAT ASIA 2013

As a successful result of the cooperation between Hannover Milano Fairs Shanghai Ltd. and Shanghai Elevator Trade Association (SETA), the bran-new area is an upgrade of CeMAT ASIA’s corresponding exhibit categories and sectors in light of broad prospect and market demand for the lift industry. It provides such a platform that local players can furnish more export opportunities and international brands are more exposed to China and Asia markets.

Continuous expansion of the domestic market
According to statistics, there is still a gap in terms of lift inventory between China and the developed countries such as Germany and Japan. However, with the expanding urbanization in China, the increasing demand for lifts will force the industry to grow continuously. In the residential housing sector, lift demand is expected to increase steadily. Meanwhile, business prosperity and building of public infrastructure coming along with the urbanization process will further push up the domestic demand for lifts. Take the urban rail transit for example. Supposing that the urban rail subway will increase by 3,198 km from 2012 to 2015, the market demand for heavy duty lifts will approximate 21,300 in the next 3 years. In addition to the increasing domestic demand, China’s lift export has also seen a rapid growth, which presents a golden development opportunity for lift manufacturers. According to data from China Elevator Association, 730,000 elevators need to be renovated in the coming 7 years, auguring well for the market. Especially in the east China market, where an array of leading enterprises such as Mitsubishi, Kone, Xunda, Toshiba, Fuji, ThyssenKrupp, J & J and other relevant enterprises are clustered with close partnership. The industry chain is consequently well-established.

This is the advantageous background for the birth of LIFT SHANGHAI. With the overwhelming platform of CeMAT ASIA 2013 and Hannover Fairs’ leading industrial shows, it serves as a barometer of the market for domestic and international lift manufacturers. Furthermore it provides a bridge for technical exchange and trade cooperation by presenting state-of-the-art industry technology, equipment and concepts.

A professional platform on resource integration
LIFT SHANGHAI is a joint effort of Hannover Milano Fairs Shanghai Ltd. and SETA. The two partners put their strengths together to ensure success for the new area. SETA will bring in a lineup of its member enterprises to participate in the event. As a consequential component of the Hannover Fairs industrial shows (to be held at the end of October), it will be staged at the same venue and same time with CeMAT ASIA, PTC ASIA, Battery SHANGHAI and Industry Supply ASIA, sharing a 150,000-square-meter exhibition area and 70,000 professional visitors. These interconnected leading shows will make it more than worthwhile for lift manufacturers to join. They can also find extra industrial system and logistics center resources at LIFT SHANGHAI, while components enterprises may recruit potential customers from the fields of logistics equipment and power transmission systems. 

Publicity campaign is another expertise of Hannover Milano Fairs Shanghai Ltd., a subsidiary of the world’s biggest exhibition company in China. We will draw on our wide international marketing network and data resources to communicate with specific industry users and invite visitors from such major application sectors as real estate, comprehensive construction groups, property management companies, project management enterprises, procurement departments of affordable housing construction units, building components suppliers, accessibility facility service suppliers, health agencies, logistics parks, storage centers, and large factories. We will also assist with on-site procurement matPuma Rihanna