Lightweight bottle wins packaging award for CCA

A LIGHTWEIGHTED, eco-friendly hotfill bottle with a 38-millimetre wide-neck closure that was the Coca-Cola Amatil (CCA) entry for the 2013 Australian Packaging Design Award was voted “Best of Show”.

The NitroHotfill bottle designed for CCA by Krones was conceived for 600ml Powerade Sports bottle, and met the design challenge to develop an extremely lightweight, eco-friendly hotfill bottle with a 38-millimetre wide-neck closure.

This was successfully accomplished in full: The container’s weight has been reduced from 33 to 24 grams; the filling process was changed over from hotfill to warmfill, which led to substantial savings in energy consumption; and all of the bottle’s constituents can be fully recycled.

With the Krones NitroHotfill process, bottles can be produced with a minimised weight, without the typical vacuum panels and petaloid base, featuring flatter, design-optimised bases that significantly improve the bottles’ visual appearance. The Powerade container elicited a “Wow!” from the jury.

The World Packaging Organisation, too, appreciated the exceptionally creative design work from Krones and Coca-Cola Amatil, and chose the container as the 2013-2014 Worldstar Winner in its packaging competition.