Limoneira pairs with experts from Tokyo, Osaka

SANTA PAULA, California -  Limoneira Company (NASDAQ:LMNR has partnered with five Tokyo- and Osaka-based experts in the areas of health, beauty, food and drink, lifestyle, and cleaning to promote the innovative uses of lemons. The Japan counterparts provide information  (uses, recipes, etc) on a new website, www.limoneira.com/unleash. Limoneira has also paired with local experts in Los Angeles, Chicago, and New York City and plans to do the same in Miami, Toronto, and Montreal.

“The local leaders we’ve paired with are the movers and shakers in their industries, and they’re experts in using lemons in a variety of innovative and fun ways,” says Harold Edwards, Limoneira’s CEO. “We believe the campaign is a way to help drive consumption for our lemon business.”

The Tokyo and Osaka experts include:

Dr Yukio Hattori - Founder of the elite Hattori Nutrition College, which was made famous by the Iron Chef; awardee from the Japanese Ministers of Health and Education; recipient of the Chevalier Order of Merit from the President of France; author of several cook books; and featured on Tokyo TV, Fuiji TV, and Asahi TV.

Naomi Moriyama - Author of the bestselling book “Japanese Women Don’t Get Old or Fat,” which illustrates why, according to The World Health Organization, Japanese women are living longer and healthier than everyone else on earth. Featured on The Today Show, The View, Iron Chef America, Real Simple Television, BBC, and The Today Show in Australia for her tiAdidas