L'Oreal Hosts Digital Mascara Campaign

To celebrate its new Telescopic Shocking Extensions Mascara, a beauty innovation said to deliver the look of lash extensions, L'Oreal Paris is kicking off a nationwide digital contest inviting consumers to snap and upload a photo of their shocking and bold beauty handiwork to www.lorealgetnoticed.com.

Throughout the duration of the six-week contest, one winner per week will have their photographed look featured in L'Oreal Paris' Shocking Extensions Telescopic Mascara online campaign. The six weekly winners will also receive a year's supply of Shocking Extensions Telescopic Mascara and qualify to win a chance at the grand prize. One grand prize winner will receive an all-expense paid trip to New York City to be photographed by a notable celebrity photographer and featured in a national print advertisement. Additionally, the grand prize winner will receive a five-year supply of L'Oreal Paris cosmetics – sure to keep their beauty arsenal stocked for years to come. The grand prize winner will be chosen by a panel of top beauty experts.