Luxe sustainability

LATEST consumer perception s t u d i e s commissioned by paperboard producer M-real examine how buying decisions can be based on signals sent by a product's packaging and its appeal based on two senses - sight and touch as well as user experience. The test was carried out by an external research institute, using specially produced chocolate boxes. Participants evaluated five different shape designs. Results showed that consumers found the unusual forms carton shapes more interesting and they were ready to pay more for a product in an attractively designed carton. Also easiness in usability such as opening of the carton was appreciated. Sustainability is another issue of vital importance to the industry, M-real says. It recently demonstrated at the Luxepack in Monaco (October 21-23) how lightweighting its products is possible without loss of printability, stiffness or other benefits can help brand owners and converters reduce their own carbon footprint and waste, as well as effecting cost savings. Lightweight and sustainable boards developed especially for luxury packaging such as high quality consumer goods and confectionery. Cost savings and sustainability Lightweighting of products has been a major part of M-real's strategy in recent years. Lighter weight boards offer the same properties of stiffness and bulk as heavier conventional grades, but in lower substances. This means they can be specified for luxury applications without losing a quality feel. They offer cost savings and benefit the environment thanks to lighter transport weights and less waste at the end of their lifecycle. A key factor in lightweighting is the use of BCTMP pulp, the development of which has been driven by M-real. M-real has also tightened its tolerances to be the tightest in the trade, ensuring better consistency in board quality. This results in clear savings and improves sustainability. For example, in board thickness, the target value for consistency is plus or minus 3%, compared to the 5% considered the norm in the industry. Variations in thickness lead to inconsistency in printing results, as well as stoppages and waste in converting and packing lines.(finished)Mężczyźni