LycoRed appoints RSM for French market

LycoRed Ltd. is positioning itself in the French food and beverage market, in line with the steady growth of new product developments using natural colours. It has appointed Marlene Comon, as regional sales manager, to focus on marketing natural food colourants line and vitamin and mineral premixes to food and beverages companies.

“It’s exciting to have Ms Comon with her impressive track record as part of LycoRed’s EMEA sales team,” says Ilan Ron, EVP Global Sales & Marketing. “Her extensive experience in the food and beverage market in France is an important asset, not just to LycoRed but also for the food and beverage developers in this important market.”

Mr Ron adds, “Ms Comon brings many years of experience in sales for the French food industry and has a vast knowledge of implementing sales strategies and management of key accounts and will be reporting to Laurence Le Goff, Global Key Accounts manager for both the French and the overseas market.”

Ms Comon previously was account manager of France for Tate &Lyle from 2004 through 2012. She holds a master’s degree from the Ecole Superieure d'agriculture d'Angers, France, as well as a marketing degree from Wyoming University, United States.

Growing market for natural colourants

According to Innova Market Insights, French F&B companies used natural colours in 10% of their products launches, in 2012, and the top market categories for such launches were: gum, cakes, pastries & sweet goods, ice cream and yoghurt.

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