Maker's Mark wins trademark for red wax seal

A US Court of Appeals has upheld a lower court ruling protecting the registered trademark for Maker's Mark bourbon's signature dripping red wax seal.

The ruling prohibits Jose Cuervo International, Inc., its affiliates and Cuervo's US distributor, Diageo North America, from the use of a dripping red wax seal on any Cuervo tequila product.

"My grandmother dipped the first bottle of Maker's Mark in red wax, and it's been our signature trademark ever since. We've been confident in our position all along, and today's outcome confirming that our unique trade dress cannot be infringed is great news for fans of Maker's Mark, those who handcraft our bourbon, and those who individually dip each bottle every day," said COO Rob Samuels.