Marble Slab Creamery to open in Pakistan

Source：PRNewswire Release Date：2013-04-01 309

Food & Beverage

Global Franchise Group, LLC partners with Western Brands PVT Ltd to establish 10 outlets of Marble Slab Creamery over a 10-year period. The 5,000-square-foot flagship store will be in Lahore. Marble Slab Creamery is a leading purveyor of chef created super-premium hand-mixed ice cream and the innovator of the frozen slab technique, founded in 1983.

Global Franchise Group, LLC and Western Brands PVT Ltd have entered a franchise agreement to open the first Marble Slab Creamery locations in Pakistan. The partners will develop 10 stores over a 10-year period, with the 5,000-square-foot flagship store to launch in Lahore.

Marble Slab Creamery is a leading purveyor of chef created super-premium hand-mixed ice cream and the innovator of the frozen slab technique, founded in 1983. It is managed by GFG Management, LLC, a subsidiary of Global Franchise Group.

The opening of the Marble Slab Creamery locations in Pakistan builds on the brand's existing momentum in the South East Asian Sub Continent. Consistently ranked one of the top international food brands based on growth, Western Brands PVT Ltd. selected Marble Slab Creamery given its proven success internationally.

"We were looking to expand Western Brands' portfolio to include a strong ice cream concept, and were impressed with Marble Slab Creamery's international business model," said Mr Jawad Qureshi, chief marketing officer of Western Brands. "We are excited to launch the brand with our flagship store in Pakistan and rapidly expanding our franchise locations starting from Lahore and into metropolitan cities like Islamabad and Karachi."

John Barber, chief development officer, added: "Global Franchise Group allows for a seamless transition for its brands into new global markets through master agreements. The franchisees follow a model that can be customized to meet the local tastes and needs of the specific area where they are opening stores. Out of all of our brands, we are noticing unprecedented international interest around Marble Slab Creamery."

"The new locations in Pakistan are an extension of Marble Slab Creamery's existing presence in the Middle East and the South East Asian sub-continent," said John Peddar, director of international development, Global Franchise Group. "In a nation of 176 million people, we expect that the brand product will be well-received and positioned for growth in this emerging market."

The ice cream business has outlets in Australia, Canada, the United States, Egypt, UAE, Bahrain, Lebanon, Guam, the UK, and many others.Saldos - Entrega gratuita