Marich Premium Chocolate unveils new logo, packaging

A maker of premium chocolates for the specialty market, Marich Confectionery, has repackaged its products and changed its logo. The family-owned premium chocolatier which has been in the business for 29 years, is excited to present an entirely new line of packaging designed to define and refine its brand and enhance the quality, value and awareness of its chocolate confections.

Whilst Marich has always selected only the finest ingredients, including natural ingredients, the company has remained focused on creating confections that are highly desirable by ensuring that their chocolates meet a demanding combination of attractive, flavourful and natural.

The van Dam family chose to honour their Dutch and Portuguese heritage by creating the golden winged lion that is now part of its new logo. The newly designed gable box has the look and feel of satin chocolate. The embossed text reflects the light on storefront aisles catching the eyes of consumers and retailers alike. A bold colour scheme creates continuity among the variety of delicious creations whilst giving the customer an indication of what is inside and a quick cue to help loyalists locate their favorite.

“My brother Troy and I wanted to expand the presence of our brand and share our passion for the art of premium chocolates with an even broader audience,” said CEO Brad van Dam. “With nearly 30 years of experience and a desire for significant growth, we approached this project in an entirely different way.”

Months of targeted research yielded the ideal consumer profile, where they shop, why they buy and what makes Marich unique and desirable. The data was melded with analyses of the product styles and segments that drive Marich’s overall business, and a cohesive product line began to take shape. This helped its design team focus and the result is a complete line with chocolates that present a variety of tastes and experiences to appeal to a range of consumer preferences.