Masafi boosts recycling initiative

LEADING FMCG brand, Masafi, represented by trade marketing manager, Nikhil Desai (left), signed a partnership agreement with Khadamat Facilities Management, represented by general manager Tahsin Haimour, to assist in the collection & recycling of plastic bottles from the UAE University Campus. As part of the partnership, Masafi will provide over 100 plastic bottle recycling bins for Khadamat to install in the University premises and other areas being managed. Khadamat will facilitate the collection of bottles and turn them over to Masafi for recycling. The agreement is another pivotal step in Masafi's Corporate Recycling Initiative - a unique program aimed at reducing the environmental impact of plastic bottles. As part of the initiative, Masafi collects plastic bottles from UAE-based companies employing 200- plus people for recycling purposes. These bottles are later recycled into non-food plastic applications.Junior