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MAZOR Robotics Ltd. has named Sandra Adzic as vice president of International Sales, effective immediately. In her new position, Ms. Adzic will be responsible for creating and implementing sales strategy in Asia and Europe that will contribute to the surgical guidance systems company’s overall growth plan. She will report directly to Ori Hadomi, Mazor’s chief executive officer.
Ms. Adzic replaces Avi Posen, who will stay with the company until March 31, 2015 to ensure a seamless transition. Prior to her current appointment, she was senior area sales manager for Mazor’s markets in Asia. Prior to joining Mazor in 2011, she held several managerial positions in sales, including positions at Mennen Medical Ltd and Caesarea Medical Electronics.
“Ms. Adzic is a seasoned sales executive with extensive experience in leading distribution channels and has had success at each level, including most recently heading up our sales effort in the APAC region,” said Mr. Hadomi. “We believe that the company has a significant opportunity to build brand awareness for the Renaissance system, and Sandra will play an integral role in advancing our international growth strategy in Asia and Europe.”
Caesarea, Israel-based Mazor Robotics (TASE:MZOR; NASDAQGM:MZOR) develops and markets systems and complementary products that provide a safer surgical environment for patients, surgeons, and operating room staff. Renaissance®, the company’s flagship product, is a state-of-the-art surgical guidance system that enables surgeons to conduct spine and brain surgeries in an accurate and secure manner.