Meiyume enters Vietnam's beauty market

Beauty solutions provider, Meiyume is expanding into Vietnam, giving local beauty brands access to its science-driven solutions (data and insights) to help them develop products that are tailored to the unique characteristics of any market.

Meiyume is a one-stop shop partner of product solutions for fragrance, skincare, and colour cosmetics, and digital retail solutions such as interactive POS displays with data capture and insights for brands, retailers and direct marketers.

As among the world's top emerging economies, Vietnam is gaining attention for its rapid demographic and technological changes. The beauty sector is expected to reach US$ 3.86 billion (VND 90.38 trillion) by 2026 with a forecast of 10.07% CAGR. Furthermore, the growing middle-class population are investing about US$19 to US$21 (VND 445,000 to VND 491,800) monthly on makeup and skincare products.

Given the competitive climate, Meiyume enables product and retail solutions that are fortified with rapid prototyping methods providing a first-mover advantage for beauty brands to make their mark in the market. 

Meiyume’s solutions include packaging design, complex formulations, and turnkey manufacturing across various product categories, including personal care, skin care, colour cosmetics, sun care, oral care, and feminine wash.

As an end-to-end manufacturer, it prioritises cost efficiency and order quantity flexibility to accommodate the local spending power, mirroring the ever-changing landscape. In addition, the company incorporates rapid prototyping into the product development process, ensuring clients efficiently receive high-quality, innovative products that meet their specific needs. This further corroborates Meiyume's commitment to empower beauty enterprises by creating award-winning, sustainable products at competitive costs.

"Meiyume's competitive advantage lies in the expansive global reach of our operations, including strategically located sales and sourcing offices, as well as cutting-edge manufacturing facilities. Our customer-centric approach prioritizes individuality and caters to the unique needs of customers across the US, Europe, and Asia Pacific. Through this expansion, we hope to partner with beauty brands in the region to optimise their operations by providing innovative and bespoke solutions unique to the Vietnamese market," said Thierry Rabu, CEO of Meiyume. 

In addition, Meiyume aims to shape the beauty industry's future by deploying sustainable strategies into every aspect of its operations to drive Vietnam towards its Net Zero goals.