According to the agreement, Merck will market the active ingredient globally under its umbrella brand RonaCare? as of September 2013. In addition, Merck is responsible for sales, logistics and application technology customer support. Poppy seed extract is a skin-firming substance with a dual mechanism of action.
Natural poppy seed extract displays lipolytic activity via a dual mechanism: both by inhibiting lipogenesis and by activating lipolysis. The researchers at Greenpharma proved that the active ingredient inhibits the build-up of fat by reducing G3PDH activity (glycerol-3-phosphate dehydrogenase) in the fat cells. At the same time, it activates lipolysis by enhancing the release of free fatty acids.
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