Miami Subs Grill expansion reaches GCC

Currently expanding in South America, Miami Subs Grill is venturing into another project to open franchises in the GCC.  The popular retail chain in Florida made a deal with Mazah Trading and Contracting Co. Ltd, a conglomerate of numerous companies based in Saudi Arabia. Under the agreement, the American food chain will be opening 56 locations in Saudi Arabia, Kuwait, United Arab Emirates, Oman, Qatar and Bahrain.

The GCC franchise locations will be operated under the name Al Zarah Group, with the first locations to be opened in Saudi Arabia, including a flagship store that will act as the training facility for certification of all future franchisees in the region. This strategic alliance between The New Miami Subs Group and Al Zarah Group will ensure the successful transition of the franchise to the Middle East.

“We are excited to have partnered with the Al Zarah Group and look forward to seeing the development of our brand in the Middle East,” says director of Franchise Development, Robert Haar.  The company has chosen singer Armando Christian Perez, also known as Pitbull as the brand’s endorser worldwide. Based in South Florida, the franchise brand is also opening outlets in Miami Stongs, Miami and South Beach.

The Miami Subs Grill iconic franchise chain is popular for its Philly cheesesteaks, wings, gyros and fresh Angus Steak burger