Mibelle wins 2014 European Award for New Product Innovation Leadership

MIBELLE Biochemistry recently received the 2014 European Award for New Product Innovation Leadership from Frost & Sullivan for its Snow Algae Powder, an active ingredient for anti-ageing skincare products.

 

The most productive active agent for the cosmetic industry, the Snow Algae Powder combines sustainable technology with effective production methods, a reflection the company’s technology expertise. The powder stimulates the klotho gene, a highly efficient anti-ageing stimulant, by as much as 47%. This boosts the activated protein kinase α (AMPK), which helps create a protective cover against excess calories and prevents the reduction of AMPK over age.

 

The Snow Algae Powder also stimulates collagen production and forms a barrier against the enzymes that destroy collagen to neutralize collagen degradation. It decreases skin water loss through the epidermis, which translates to less dryness and skin ageing.

 

Mibelle Biochemistry has patented the use of snow algae extract in cosmetics to give it a first-mover advantage. Frost & Sullivan forecasts the company’s strategy to market the product as a whole package will fuel adoption.

 

The company’s production process for the Snow Algae Powder starts with the isolation of the algae and optimal cultivation in bio-reactors to boost the production of stress response molecules such as carotenoids that are very valuable for the skin. The cell walls of the algae are disrupted and the cell fragments encapsulated into liposomes during harvest for purification. The algae are spray-dried on a maltodextrin-based powder. Mibelle Biochemistry uses advanced encapsulation technology to ensure the extract’s optimum bioavailability.

 

In addition to manufacturing superior products, Mibelle Biochemistry educates its customers and end-users on the benefits and cultivation of snow algae. It allows customers to use the Snow Algae Powder logo on the label of the final product free of charge. It also ensures ingredients are free of pollutants and pesticides.

 

According to industry analyst Nandhini Rajagopal, "Mibelle Biochemistry uses zero preservatives and consistent concentration of metabolites. This strict procedure and its customized bio-reactors ensure that the Snow Algae Powder offers superior quality and unmatched value to customers."

 

Frost & Sullivan’s European Award for New Product Innovation Leadership is given each year to the company that leverages leading-edge technologies to develop an innovative element in a product. It aims to recognize the product’s value-added features and benefits and the greater ROI it offers customers, which subsequently improves customer acquisition and overall market penetration potential.