Microscan highlights customer-driven growth in Asia Pacific

BEIJING – To mark the company's 30th anniversary, Microscan recently shared its market-focused approach to growing its business in Asia Pacific. Microscan president Scott Summerville, Asia-Pacific Sales director Ko Cheng Han and Richard Cheng, general manager for China, shared milestones from the global technology leader in barcode, machine vision, and lighting’s 30 year history in the development of automatic identification and machine vision technologies, as well as its plans for growth in Asia.

“Microscan’s core values include ‘restless innovation and a strong customer focus,” said Mr Summerville. “We are committed to introducing innovative data acquisition solutions to manufacturers around the globe and developing products to meet the specific needs of three target markets: electronics, packaging, andeconomy in the world, the Chinese market is one that no global company can afford to overlook. "China is a very significant region for Microscan, and we attribute the achievements that we have made there in the past few years to the sharp focus we have placed on it. We remain confident in China’s growth potential,” he said. the life sciences."

Ko Cheng Han, director of Microscan’s market and sales operations throughout Asia Pacific, spoke confidently of Microscan’s sustainable business growth in this region. “Recently, the Chinese government and industrial marketplace have become increasingly aware of the importance of product quality and safety. They have set up multi-level frameworks to enforce requirements to support these initiatives," he said. "For example, the drug electronic monitoring code has established a transparent, traceable mechanism to track all commercially available dugs from raw materials to consumers. I believe that China will continue to build upon such policies, ensuring China’s ascent in the global value chain.