Micvac names country manager for Germany

SWEDISH food tech company, Micvac has announced its new country manager for Germany, Guido Kassel who will help grow the company’s operations in Europe. Appointed in September 2017, Mr Kassel brings over 30 years of industry experience, mechanical engineering knowledge and sales and distribution know-how to the new position. He will lend his support to Micvac’s country manager for France.

Guido Kassel, Micvac's country manager for Germany

Micvac, which developed an innovative method of producing chilled ready meals, markets this method to the food and food service industries.

“I am fascinated by Micvac’s concept, which, despite using innovative technology, is extraordinarily straightforward and simple,” says Mr Kassel. “It stands for future-oriented quality, flavour and natural wholesomeness.” His stated objective is to broaden the availability of products created using the Micvac process among food retailers throughout Germany. His background in mechanical engineering and business administration puts him in a unique position to fulfil this purpose. His professional career has included positions such as CEO of a midmarket food producer, Director of German Sales at a French food producer, and from 2006 onwards, Head of Sales & Product Development/New Business Development at renowned food producers with a focus on convenience food. 

This wide-ranging experience has also enabled him to build an extensive personal network within the industry. “We are very happy to have Guido Kassel working for us in Germany,” says Christina Frohm Kramer, Regional Sales & Marketing Director at Micvac. “It allows us to intensify our efforts in the growing German market for chilled ready meals.”