Mobikon launches mEngage at FHA 2014

MOBIKON Asia, a one-stop customer engagement solution company for the food and beverage (F&B) industry, will announce the launch of mEngage, a single view customer engagement platform, at the Food and Hotel Asia Exhibition in Singapore on 8 April 2014.

A single dashboard integrates across existing systems and apps to provide single view customers data and analytics to derive key customer insights. Restaurants, cafes and eateries can use mEngage to improve operational efficiencies, secure and view real time analytics, suggest insights to build targeted digital campaigns. The platform can also integrate POS systems, third party apps and social networks to be viewed as a single mEngage dashboard.

“Given the various issues F&B brands face in building a business in one of the culinary capitals of the world, we help by automating customer engagement and marketing to drive revenue and repeat customers,” says Samir Khadepaun, founder and CEO. “Brands can focus on delivering delicious meals and good service experiences while automating customer and marketing support functions. We are proud to be in line with the Singapore Government’s position on using technology to become more cost effective and productive.”

F&B brands face various issues when it comes to dealing with multiple vendors, systems, dashboards and customer data. With the mEngage platform, brands work with Mobikon Asia to collect and view customers’ data and analytics to derive key insights. The platform has two modules – one customer facing and another for the F&B brand – that powers the mEngage dashboard. The customer facing module will secure reviews and customer data when they are onsite at the restaurant. The data will be aggregated by the dashboard and can provide an overview to the F&B brand or segmented to help with  customer campaigns.

Over $3,000 in savings per month

According to Mobikon Asia data, mEngage can save restaurants more than $3,000 in manpower expenses a month by automating the customer community management and marketing functions. Mobikon Asia currently services over 100 F&B outlets for leading F&B brands in Singapore such as Twelve Cupcakes,  Soup Restaurant and Swensen’s. The mEngage platform has been used – across Dubai, India and  Singapore – to reach out to over 1.7million customers at over 95 F&B brands and more than 500 outlets. 

Mr Samir adds, “This is an incredible milestone for Mobikon Asia. In the past 18 months, we have grown from being a new entrant in Singapore to servicing over 100F&B outlets across various F&B categories.”

The functions and services include:

Customer management:

Track guest reviews

Offers and coupon redemption

View customer profiles when they check-in or reserve a table

Receive alerts on when returning or “saved” customer check-in or if a customer  is unhappy of the service 

View reports and recommend insights

Management:

Track data across brands and outlets

Provides key data such as daily feedback score, social likes, check-ins,  campaign results, redemption ratios, NPS score, new customers, etc

Marketing:

Launch targeted campaigns with data analysis

Provide deeper insights on customers and their opinion of the F&B outlet(s)

Track Net Promoter Score to measure brand loyalty 

The company expects to launch an Android platform by Q3 2014, whilst the “mEngage Developer API” by the fourth quarter of 2014 to give partners such as app developers, point-of-sale systems and loyalty programme providers opportunies to integrate with mEngage.

Interested F&B brands can contact Mobikon Asia directly at info@mobikontech.com.