More concern about calories than HFCS

 WHEN it comes to product ingredient labels, U.S. consumers are more concerned with fat and calorie intake than sugar or high fructose corn syrup (HFCS) content, a recent survey revealed.
"When reading ingredient labels, shoppers are more focused on fat content and calories than the amount or type of added sugar," says Erin Murray, senior analyst, Mintel Research Consultancy. "We found that nearly four in ten label readers seek information on fat or calories, compared to just 3% who look specifically for HFCS – and 25% who seek information on sugar content."
Mintel also found that consumers are more likely to be limiting fat and calories than sugar and sweeteners. Thirty-seven percent of consumers say they have been limiting or avoiding calories in the past six months. Meanwhile, 20% have been limiting or avoiding fats and oils and 17% report cutting back on products with sugar or added sugar. In comparison, 4% are actively limiting or avoiding HFCS specifically.
"We sought to find out how cognizant consumers are of HFCS, what they've heard about HFCS and what efforts they're making to reduce or limit their intake of HFCS and other sweeteners," adds Ms Murray. "Sugar and sweeteners in general seem to be a bigger concern than HFCS."(Photo ? Scott Karcich | Dreamstime.com)Nike Jordan Super Fly 5