More innovations at SIAL CHINA

SIAL CHINA, Asia’s largest food and beverage exhibition, is set to welcome international and local exhibitors and visitors to Shanghai for its annual exhibition on May 17-19.  The show stresses innovation and internationality as core themes through the SIAL Innovation as well as value added services like the Match-Making Service and BAB platform. With 13 halls, 149,500 sqm, four dedicated zones for meat, dairy, alcohol and beverage, the show expects a record number of 3,200 exhibitors. About 80,000 professional visitors.

Domestic pavilions from Gansu, Heilongjiang, Hunan, Ningxia, Shandong, Shanghai, Zhejiang, Changchun, Dongguan, Huzhou, Ningbo, Xiamen are confirmed, and some influential brands including COFCO and Yili will attend as independent exhibitors. There will also be 18 countries including Argentina, Australia，Brazil, Canada, France, Germany, Greece, Ireland, Italy, Japan, Korea, Lithuania, Morocco, the Netherlands, Poland, Russia, South Africa, Spain, Sweden, Thailand, Tunisia, Turkey, Uruguay, and the US will host pavilions as well. As this year’s Guest Country of Honor, Argentina will occupy pavilions in Hall E3 and E7, covering more than 1,200 sqm, and will actively participating in multiple professional events at SIAL China 2017.

SIAL China events are important platforms for showcasing the latest international trends and products, receiving huge attentions from both domestic and international participants. Not to be missed are the following events: SIAL Innovation (Hall E3), La Cuisine (Hall W4), World Tour (Hall W1/Hall E1), Retail and Hospitality Forum (Hall W1), Tea Fashion (Hall E4), Chocolate World (Hall W2), Seafood Fest (Hall E6), and Wine Innovation Forum (Hall E4).

The SIAL Innovation Award Ceremony which is open to media and visitors, will be held on May 17. The World Associations of Chefs Societies (WACS) will bring cooking demonstrations to visitors at La Cuisine. As the Guest Country of Honor, Argentina would also promote their high-quality beef at La Cuisine on May 17 and 18.

The International KamCha Competition, famous for showcasing Hong Kong-style milk tea since 2009, will be held at SIAL China for the first time as one of the official celebration events for the 20th anniversary of the Hong Kong Special Administrative Region. Final of the KamCha competition will be on May 18 in Chocolate World.

Visitors to SIAL China will find a variety of premium products from many international companies

To enhance the international cooperation and innovation at SIAL China, the exhibition also offers e-business services, including Match-Making System and BAB platform, to allow participants to connect with each other based on the business interests. In 2016, 30,685 appointments have been initiated for 8,520 visitors and 2,702 exhibitors through the Match-Making System. In addition, the SIAL China More Valuable Service – BAB platform uses artificial intelligence technology to facilitate businesses for agents and alliances. Buyers who are sourcing global direct food suppliers could leverage the electronic business matching system and the industrial cluster data source on the BAB platform, to connect with 200,000 specialty distributors in China.   

Another special highlight for SIAL China 2017 is the Landmark Biorigo Exhibition at E7 hall, where famous Chinese and international special food originating from protected destinations will be showcased. Unique Chinese and international original brands, representing regional culture and history, could be found there for domestic and global visitors.  

Professional visitors are encouraged to register at http://www.sialchina.com/visitor/registration.html