More people eating burgers

According to a new research from Technomic, burger consumption is growing, with 95% of surveyed saying they eat burgers at least once a month. Consumption is driven by cravings, said 49%. They said this is one of the top reasons they purchased a burger on their most recent occasion. A year-over-year comparison data show that the fast-casual ‘better burger’ segment and customisation formats are fuelling the momentum of the burger category.

Improved quality?

Burger-chain value menus are evolving in terms of quality and variety without much change in price. "The 'better burger' sector continues to thrive in the overall burger category and that shows no signs of stopping," says Darren Tristano, executive vice president of Technomic Inc. “As the burger category evolves, consumer demands are changing. Consumers expect 'something extra' when dining out, and better burgers—with quality ingredients and customer-chosen toppings or specialty preparations—can really help deliver that as part of a solid value equation.”

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The report highlights:

To help foodservice executives understand the latest consumer behaviors, preferences and attitudes regarding burgers, Technomic has released a comprehensive update of its Burger Consumer Trend Report. Key findings includMen's Tops