Most Successful CPG Brands in 2012

Source：Happi Release Date：2013-04-23 525

Personal Care

The 200 top-selling CPG launches of the year—dubbed “IRI’s New Product Pacesetters’” is now announced by IRI. ?

The 200 top-selling CPG launches of the year—dubbed “IRI’s New Product Pacesetters’” is now announced by Information Resources, Inc. (IRI). Each captured more than $13 million in year-one sales across the multi-outlet geography, with an individual average of $39.5 million in first-year revenues.

According to IRI, in 2011-2012, nearly 1,900 new CPG brands hit retail shelves across the U.S. multi-outlet geography, which includes traditional grocery, drug and mass market retailers, as well as sales from dollar and club channels, Walmart and military commissaries. Only 11% of those launches met the stringent, industry-recognized benchmarks of exceptional first-year sales success required to achieve 2012 New Product Pacesetter status.

In the non-food arena, which includes HBA brands as well as products for pets and OTC mediciations, average year-one dollar sales for the top-100 brands were $36.1 million.

According to IRI, several long-standing trends remain important, including professional results in the home, healthier and happier pets and sustainability, and the new launches across non-food aisles addressed these trends. But, the most powerful launches of the year took it a step further.

Here are the 2012 New Product Pacesetters Top 10 Non-Food Brands ($ Millions, Total Year-One Dollar Sales, Multi-Outlet):

1. Allegra ($342.6)
2. Colgate Optic White ($141.1)
3. PetArmor ($126.4)
4. Mucinex Fast-Max ($84.6)
5. Crest Complete Multi-Benefit ($82.9)
6. Huggies Little Movers Slip-ons ($82.2)
7. Milo’s Kitchen ($79.3)
8. Febreze CAR Vent Clips ($69.5)
9. Olay Body Collections ($64.5)
10.Carefree Acti-Fresh ($61.1)

“Consumers want more results with less effort, ideally at a lower price point versus professional services, and Pacesetter non-food manufacturers really delivered in 2012,” says Susan Viamari, editor of Times & Trends, IRI. “From health and beauty care to home and pet care,Predator Accelerator FG