MTA Singapore: Bruderer interview

Mr. Andy Fischer is the CEO of Bruderer.  Bruderer makes every effort to live up to its customers’ high expectation with superior technology, quality and exemplary customer service.  The company regards customers as partners, whom its trained specialists are happy to help to find customized solutions for individual needs and applications.

Mr. Fischer says that there are three factors that contribute to the success of Bruderer.  Bruderer is continuously striving for more productive technology.  For the last six and a half decades, Bruderer fulfills the promise of being close to the customers, no matter where they are.  That is why Bruderer has established a global network of subsidiaries for service and support.  Bruderer machines have a long life and even after 30 years, spare parts are still available.

Looking at Singapore, Mr. Fischer says that the traditional customers in semi-con and consumer electronics have moved to Malaysia.  Still, the Singapore office is able to provide coverage.  Malaysia has a good cost base and is well positioned to produce consumer electronics.  

For Singapore, it is suitable for higher end components with lower volume and higher quality.  Therefore, skilled labor is very important as there need to be a continuity of skills and knowledge.  With these, there will be no lack of investment.

Mr. Fischer thinks that various segment in the industry will continue to grow.  However the benchmark may not be the number of machines sold but the push for technology.  For example in the Singapore exhibition, there are more advanced machine tools on display compared to other shows in the region.

To see the video interview, please click here.
 

If you can't view the YouTube video above, please click here to view it on Youku

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