Multi-awarded packaging touts sustainable, innovative features

Elif was a recipient of four awards in different categories at the WorldStar 2016 competition organized by the World Packaging Organization. The designs were chosen by a panel who met in Mumbai, India and evaluated 293 products from 35 countries.

The company based in Turkey, is the first to garner four awards at WorldStar 2016, which this year was held in Budapest on May 26. With these awards, Turkey moves up to the third rank in terms of number of awards, next to the UK, the USA and China.

Environmentally friendly

In the “Household” category, Eli won for its ElifCare packaging which prevents food waste thanks to its high product protection performance and ensures environmental-friendly disposal with its biodegradable structure.

Visual appeal, anti-counterfeit

In the “Food” category, the ElifHolo packaging with its visual effects reinforcing graphical design and 3D live imagery, helps to build first-class brand perception and provide a means of brand verification against counterfeiting with holographic printing.  

3D printing

The ElifHolo 3D printing technology which won Elif the “Excellence in Packaging” in the “Other” category, allows recycling and does not require a metallic substructure in contrast to the traditional high-cost holographic and three-dimensional printing methods.

Elif also won the “Excellence in Packaging” award in the “Health and Beauty” category with the eco-packaging solution ElifFine, which offers a high level of durability, strength and tear-resistance by combining the well-known moisture and gas tightness of plastic films with the natural texture of paper, and enhances recycling opportunities with its light structure of mineral fill and lamination-free sealing features.

“Packaging for Life”

A leader in flexible packaging, Elif is pursuing R&D in line with the its “Packaging for Life” approach, ensuring that its projects, technological innovations and systems work toward reducing the consumption of natural sources.