Murad opens first flagship store in Los Angeles

SKINCARE brand MURAD recently opened its first official stand-alone retail boutique on the famous West 3rd Street in Los Angeles, California/ The 1,500 square-foot storefront will serve as the company’s global flagship retail location.

The interiors of Murad’s first official stand-alone retail boutique 

The Murad Flagship Store will offer the full range of Murad’s skin condition-specific, high-performance products and express services and activities for a highly personalized customer service. It will also offer Guided Skincare Applications. These include skin health assessments designed to reflect the whole-person approach and YouthCam Evaluations by founder Howard Murad, M.D., FAAD. These use a high-definition camera with a proprietary software to measure fine lines and wrinkles, hyperpigmentation, and inflammation. 

The store’s Interactive Art Wall embodies one of the most important facets of Inclusive Health, Feeling Better. Customers can create their own digital works of art and share these on social media.

“Twenty-five years ago, I started Murad out of my medical practice with one employee. Now having seen over 50,000 patients with over 400 employees, cutting the ribbon at our first Flagship Store was a defining moment; an honor I’m proud to say we’ve achieved with humble beginnings,” said Dr. Murad. “My hope is that our store will serve as a place where our customers can bridge the gap between beauty and health by giving them the tools and inspiration they need to make everyday choices that support their overall skin health.”

Murad general manager Richard Murad said The Murad Flagship Store brings to life the firm’s mission and heritage. It will provide the company with the opportunity to learn more about customers and learn how to be a better retailer. 

The store’s opening was graced by Bellamy Young, star of ABC’s hit show Scandal; singer Pia Toscano; Rowan Blanchard, lead of Disney Channel’s Girl Meets World; Nick Blood and Simon Kassianides of ABC’s Agents of S.H.I.E.L.D.; and Teni Panosian, YouTube sensation.

Established in 1989, Murad is the skincare brand that is synonymous with high-performance, science-based products. Founder Dr. Murad is a board-certified dermatologist, trained pharmacist, and associate professor at the UCLA, Geffen School of Medicine. The company offers a full range of skin-condition-specific, high-performance products for home and spa. It has 19 unique patents for advancing the science of skin health and a 30-year legacy of research and clinical testing.