Nabisco and Oreo expansion now running in KSA

DAMMAM -- Kraft Foods, the global snacks powerhouse, and The Olayan Group, announced the expansion of its Nabisco Arabia plant in Dammam with the inauguration of a new Oreo production line and improved infrastructure and facilities.
The expansion spans approximately 8500 sq. meters and includes a brand new state of the art production facility that adds more capacity to the production of Oreo, in addition to the range of Nabisco biscuits, infrastructural enhancements enabling maximization in floor space utilization, improved ergonomics in equipment usage, and environmentally friendly refrigerant gas air-conditioning units. In addition, the plant has undergone a remarkable increase in the employees' facilities space from 450sq meters to 1350 sq. meters to provide them with a better working environment.
The new production line more than doubles the plant's production capacity to better serve consumers in Saudi Arabia and the region, and reflects on the popularity of Oreo cookies. Besides Oreo, the Nabisco Arabia plant also produces Ritz crackers, and Belvita biscuits.

Kraft said the expansion of operations in the region is a reflection of the increasing popularity of Nabisco brands and reinforces its position as 'a global snacks powerhouse' not only internationally but also in the region.

:Saudi Arabia is one of our strategic markets in the Middle East and Africa region. The expansion is also a manifestation of our decade long partnership with the Olayan group which is steadily growing," Lawrence MacDougall, president, Kraft Foods Middle East & Africa, said.
"We are very proud that our iconic brand Oreo, which has turned 100 years old only a few weeks ago, is witnessing unprecedented growth around the world, from the United States to China and Asia, and from Latin America and Europe to Saudi Arabia and the other Arab countries. Only a couple of weeks ago, the annual revenue of Oreo globally hit the $2bn mark," he added.

Adidas NMD R1