Naturex wins Most Innovative Ingredient award at Vitafoods

AVIGNON and GENEVA -- During the NBT awards ceremony held in Geneva on Wednesday, May 23, Naturex was awarded Most Innovative Ingredient for ‘Utirose’, a new active within its ‘NAT life’ range.

A leading panel of industry experts and scientists selected Utirose for its excellence in criteria, such as technical advancement, scientific merit, benefits to manufacturers and breadth of application. 

Naturex was honoured to accept the award, during the ceremony held alongside Vitafoods 2012.

Antoine Dauby, Group marketing director, said with Utirose, Naturex is committed to helping decrease the number of women suffering from Urinary Tract Infections (UTI). “As a new ingredient within the NAT life range, it is backed by in depth technical documentation and marketing support such as specific branding and dedicated website,” Mr Dauby said.

“Extracted from hibiscus flower, Utirose helps to reduce the incidence of urinary tract infections among women, who are particularly susceptible to reoccurring episodes,” Benjamin Voiry, business manager - NAT life, added.