New attractions at Vitafoods Europe 2013

Vitafoods Europe is scheduled on May 14-16, 2013 at the Palexpo in Geneva, Switzerland. The leading trade fair for the nutraceutical, dietary, supplement and functional food and drink industries, is expecting more than 600 suppliers. Major industry players including BASF, Croda, DSM, Lonza and Naturex are already signed up, alongside 70 companies making their first appearance at the show. First-time exhibitors include Alesco, Inabata, PL Thomas, Pharma Marine and PureCircle. Organisers are expecting more than 12,500 visitors at the three-day event. The fair will be co-located with Finished Products Europe, the region’s main functional food and drink and dietary supplement exhibition.

Conferences and presentations

The industry’s most pressing issues will be the focus of Vitafoods Europe Conference, which will also tackle key updates on regulation, ingredient innovation and academic research. The 2013 programme will build on the success of 2012, under the direction of the Vitafoods Europe Conference Executive Advisory Board, and will this year take on a new format. Topics to be covered include preventative health and immunity, gut health and brain and mind health. There will also be more time between sessions so delegates and speakers can network with exhibitors and visitors within the exhibition.

The Nutra Insights Hub will feature presentations on key market trends, and will be led by research bodies and industry associations such as GOED, Euromonitor, EAS Strategic Advice, European Nutraceutical Association, Innova Market Insights, Mintel and the International Probiotics Association, the seminars will allow attendees to learn more about opportunities for growth and innovation to form marketing and business strategies. Poster Sessions will also return to the show floor with a more prominent position, giving researchers an opportunity to share their scientific projects and discuss ideas, applications and potential investment opportunities for the future.

Venue for product launches

Visitors will also have the opportunity to hear more about exhibitors’ new product launches and case studies at the Seminar Theatre locKids Running Shoes