New brand identity for DDW

COLOUR specialist D.D. Williamson has launched a new brand image, that the natural colouring ingredients firm said reflect its expanded expertise in colour solutions for customers.

In the new logo "DDW" replaces "D.D. Williamson" for a concise, contemporary image. "The Colour House" tagline expresses a place where creativity blends with advanced technical capability to bring colour ideas to life through collaborative science, solutions, and service for product developers.

"The new identity helps demonstrate DDW's ability to deliver creative colour solutions for customers across a wide range of application sectors," said Campbell Barnum,  vice president Branding & Market Development.

"What has not changed is DDW's global commitment to the highest product standards and quality systems," he added.