New brand image reflects expanded custom solutions

COLOUR specialist D.D. Williamson has launched a new brand image that the firm said reflect its expanded expertise in colour solutions for customers. Demand for custom solutions has increased with requests for naturally derived alternatives to synthetic food colour additives, the colouring ingredients company said.

In the new logo "DDW" replaces "D.D. Williamson" for a concise, contemporary image. "The Colour House" tagline expresses a place where creativity blends with advanced technical capability to bring colour ideas to life.

"The new identity helps demonstrate DDW's ability to deliver creative colour solutions for customers across a wide range of application sectors," said Campbell Barnum, VP, Branding & Market Development.

Experienced food scientists have been recruited to fill several new positions, such as Linda Newton, who recently joined the Science and Innovation team in Cork, Ireland. As application scientist, she develops colour solutions for each customer's unique formulation challenges.

Ms Newton brings 18 years of strong, industry experience in product development, ingredient applications, and technical ingredient sales. Her applications proficiency in the confectionery, bakery, and dairy sectors adds value to DDW's team.