New choco milk powder from FrieslandCampina

A CHOCOLATE flavoured milk powder is the latest product from FrieslandCampina Middle East. Rainbow Choco Milk powder provides 100% daily calcium required for the healthy growth of children in just two glasses, and is also fortified with 100% extra Vitamin D to lock the benefits of calcium.

Each serving of the easy-to-prepare drink has the taste of velvety chocolate and the richness of Rainbow milk ingredients. “We conceptualized Choco Milk based on the insight from our extensive consumer research which revealed that mothers understood the importance of milk consumption for kids, but children themselves disliked the taste of plain milk,” said Sumeet Mathur, regional marketing director at FrieslandCampina Middle East.

As a dairy brand, Rainbow Milk has been present in this region for 56 years and milk products are UHT-treated, allowing them to stay safe and fresh for up to nine months after packing.